Time Mug Packaging
Bespoke packaging and animation bringing a playful typographic system to life through repetition and movement.
Year
2024
Recognition
AGDA, Merit, Brand (Self-promotion), 2024
To celebrate a year of creative collaboration, Studio 3AM created bespoke packaging for a ceramic mug gifted to our clients and collaborators.
The packaging features a custom typeface built from intersecting, cropped circles, referencing the circular forms of the Studio 3AM clock icon and carrying the message ‘Time to have a tea’.
An animated short extended the packaging into motion, exploring its playful character through impossible physics, repetition and choreography.
The packaging features a custom typeface built from intersecting, cropped circles, referencing the circular forms of the Studio 3AM clock icon and carrying the message ‘Time to have a tea’.
An animated short extended the packaging into motion, exploring its playful character through impossible physics, repetition and choreography.