TEDxSydney Imprint
An identity exploring how the marks we make accumulate, shape our present and influence what comes next.
TEDxSydney’s 2022 theme, Imprint, asked audiences to consider the marks we leave behind, individually and collectively. Studio 3AM was engaged to create an event identity and opening film that could translate this idea into a visual language.
We explored imprint as a record of human action, from personal memories to the larger forces that shape society. Grainy abstract forms reference fingerprints, traces and physical marks, creating a visual language built around accumulation and change.
Bold typography and a considered layout system provide structure across event communications, balancing information with moments of reflection. The opening film extends these ideas through references to storytelling, culture, industrialisation, waste and warfare, moving through past, present and future to question the marks we choose to leave behind.
The identity gave TEDxSydney a considered visual language that connected the event’s speakers, stories and environments through a shared exploration of human impact and possibility.
Year
2022
Service
Design, Motion, Strategy, Campaigns
Studio 3AM
Creative Direction: Jonathan Key
Design Direction: Marty Luther
Motion Director & Lead Animator: Katrina Che
Design & Art Direction: Mike Spiteri, Julia Favaloro
Digital Designers: Earnest Capangpangan, Su Wing
Motion Designers: Hanseul Lee
Project Management: Ria Gibson