Australian Music Touring Network

Australian Music Touring Network is a digital platform connecting local musicians and artists with venues across Australia. Studio 3AM was engaged to create an identity that could capture AMTN’s position at the intersection of live music, touring and navigation.

The logo abstracts the forms of an A and M, bringing together converging pathways and audio waves within a single mark. This idea of intersection extends into the wider identity, where circles reference points of interest on a map and become the central graphic language of the system. Perforated circles draw from the physical forms of ticketing, adding a more tactile reference to the experience of live music and touring.

Together, these elements create a flexible identity that expresses connection and discovery across digital, print and campaign applications, while reflecting AMTN’s role in helping artists and venues find one another across the country.