Banquet

Banquet is a production company creating films and content across diverse formats and platforms. Studio 3AM was engaged to reposition the business, evolving its identity from Best Boy into a brand that reflected its growing scale and more sophisticated offering.

We developed a new name and identity centred around the idea of collaboration. Banquet represents the coming together of different perspectives, where producers, strategists, directors and creatives contribute to a shared outcome.

The logomark uses optical illusion to create two readings: a table viewed from the side and a plate positioned above it. This dual perspective reflects the collaborative nature of production, while creating a memorable visual device that extends across the brand.

The mark becomes a flexible graphic element across motion and static applications, supported by a refined visual system that balances strategic thinking with the craft and creativity of filmmaking.

The new identity positioned Banquet as a contemporary production company, creating a distinct visual language that reflects its collaborative approach to storytelling.