Razz Room

A discotheque and daiquiri bar from Odd Culture Group that takes inspiration from New York’s pioneering 1970s nightclubs, such as underground queer club Paradise Garage and the infamous Studio 54.

Studio 3AM was engaged to craft the Razz Room brand identity. Working closely with the owners, we developed a visual identity which embraces the convergence of glamour and grit that characterised the nightclubs of 70s NY city.

The logo explores the tension between sophistication and mischief. Handcrafted letterforms with carefully considered ornamental details express the distinctive personality of Razz Room. The elegant cursive design of ‘RAZZ’ is balanced with bold, art-deco inspired block type of ‘ROOM’, reinforcing the convergence of glamour and grit at the heart of the venue.

A textured finish, created through a process of repeated printing and scanning, adds a tactile, authentic quality to the forms, that captures the rawness of 70s bar culture. The identity is dominated by a dark red that captures the moodiness and sleaze of the venue and referencing the big red door at the facade, creating a clear link to the brand’s context.

Year

2026

Service

Branding, Design

Sector

Hospitality & Lifestyle

A textured finish, created through a process of repeated printing and scanning, adds a tactile, authentic quality to the forms, that captures the rawness of 70s bar culture.

The identity is dominated by a dark red that captures the moodiness and sleaze of the venue and referencing the big red door at the facade, creating a clear link to the brand’s context.

What sets Studio 3AM apart is their methodology. They take the time to understand the concept, the audience and the feeling you're trying to create, then distill that into a brand identity that feels both considered and completely natural.

Beyond the creative output, Studio 3AM are thoughtful collaborators. They challenge assumptions, ask the right questions and bring a level of strategic thinking that elevates the final result.

I've trusted Studio 3AM on many different projects over the years and would not hesitate to recommend them to anyone looking to build a brand with substance, clarity and longevity.

Rebecca Lines

CEO, Odd Culture