Audi E-tron
A multi-media video showcasing Audi’s entry into the EV market, highlighting their commitment to design, sustainability, performance, and progress.
Introducing Audi's e-tron GT, a new player in the EV market. The arrival of the Audi e-tron GT in Australia has had a significant impact on the electric vehicle (EV) market. Studio 3AM was enagaged to create 3D scultpures and motion graphics for a multimedia videos showcasing the Audi E-tron. Our goal was to effectively communicate the core values of the e-tron GT, including design, sustainability, performance, and progress, through digital art. These videos were shocased at VIP launch events across Australia.
To achieve our objective, we created a series of 3D compositions and screen content that seamlessly incorporated materials and objects from the e-tron GT. Our work highlighted the distinctive features of the e-tron GT and positioned it as a prominent player in the electric vehicle (EV) market.
Year
2024
Service
Design, Motion
Sector
Automotive
Studio 3AM
Creative Direction: Jonathan Key
Design Direction: Marty Luther
3D Motion Design: Katrina Che
Project Management: Ria Gibson
Event Partner
Team Event