Beneco
An evolved identity helping Beneco communicate a more human approach to rehabilitation and workplace wellbeing.
Beneco provides bespoke rehabilitation services that support individuals and organisations through better outcomes. Studio 3AM was engaged to evolve its established identity while retaining the recognition and positive perception built over many years.
We built on the existing Beneco brand by introducing a modular secondary language system that expanded the identity across a wider range of communications. Every element of the brand was reconsidered with accessibility and legibility in mind, creating a clearer framework for messaging, imagery and information.
The refreshed system extended across typography, colour, photography and motion, supported by an animated explainer video, live-action film, workplace photography and a suite of brand applications. The result was a more flexible identity that could communicate the breadth of Beneco’s services while maintaining the trust and familiarity of the existing brand.
The refreshed identity gave Beneco a clearer and more adaptable way to communicate its services, supporting a happier and healthier world of work across every touchpoint.
Year
2022
Service
Branding, Motion, Design
Sector
Health
STUDIO 3AM
Studio Director: Jonathan Key
Creative Direction: Marty Luther
Strategy: Earnest Capangpangan, Jonathan Key, Marty Luther
Digital Direction: Earnest Capangpangan
Design: Julia Favaloro, Marty Luther, Mike Spiteri, Su Wing
Illustration: Mike Spiteri
Motion Design: Katrina Che
Project Management: Ria Gibson
Production
Jack Stephens, Lachie Beattie from Banquet Films