Sony Enter My World
A global Sony campaign celebrating individuality through the stories, passions and perspectives people choose to share.
Sony Global wanted to celebrate the individuality behind every photograph and film, recognising that no two people see the world in quite the same way. Studio 3AM was engaged to develop a campaign that could encourage people to share the things they care about with confidence. Enter My World was built around a simple idea: a camera can act as a doorway into someone else’s perspective. The campaign invited people to share the interests, obsessions, experiences and personal details that make their world distinct. The language centred on pride and openness, supported by a manifesto that framed creativity as an act of letting others in. The campaign extended across film, photography, animation, digital and design, giving Sony a flexible way to celebrate the people behind the camera and the different worlds they choose to reveal.
Year
2021
Service
Design, Branding
Sector
Technology & Innovation
With just a camera, anyone can create a doorway into their world. Enter My World celebrates the confidence it takes to open that door and invite others in.
